BUSINESS

Decption - Streetwear Brand

As a co-founder of Decption, I lead our brand's growth strategy and work closely with our marketing agency to manage sophisticated paid advertising campaigns. Our data-driven approach focuses on key metrics like CTR (click-through rate), CPC (cost per click), and analytics to make strategic decisions. For example, after analyzing high add-to-cart activity through our analytics, we identified an opportunity to improve our offer. This insight led to a significant enhancement in our retargeting campaign's effectiveness.

Beyond paid advertising, I manage our SMS and email marketing initiatives, implement basic SEO strategies, and coordinate influencer partnerships to drive revenue. I also handle all communication with our production vendor, ensuring quality control and timely delivery of our products. Additionally, I plan and execute strategic photoshoots to showcase our collections, working closely with photographers and models to create compelling visual content. This comprehensive approach has helped us generate thousands in revenue across our first two product drops. Visit us at decption.com .

On the technical side, I develop custom features for our storefront based on user behavior data. When Shopify's standard account system didn't meet our needs, I built a custom signup page from scratch, demonstrating my backend development expertise. I also implemented an engaging glow effect using Tailwind CSS, showcasing my frontend skills. This combination of backend functionality and frontend design improvements led to a 150% increase in signups. Every feature and campaign we build is backed by data, ensuring we scale profitably while maintaining performance.