ABOUT
Hi, I'm Mason Ball
I'm a software engineer and entrepreneur based in Queen Creek, Arizona. I specialize in building modern web applications using React, Next.js, and TypeScript. I'm passionate about creating beautiful, performant, and user-friendly experiences.
I'm currently pursuing my Bachelor's degree in Data Analytics & Computer Programming at Mesa Community College on a full academic scholarship, maintaining a 3.8 GPA. I believe in continuous learning and pushing the boundaries of what's possible on the web.
Beyond software development, I'm also a performance-driven digital marketer working with Silverback Marketing, specializing in helping service-based businesses scale their lead generation. I work with platforms like Google Ads, Local Service Ads (LSAs), Google Analytics 4, Search Console, and SEMrush to build campaigns that drive qualified leads and revenue.
The Silverback Marketing team has been building, optimizing, and marketing web sites since 1997. Our experience ranges from small Internet start-ups to Fortune 500 companies and just about everything in between. We are a data-driven firm composed of skilled and seasoned online marketing professionals that are highly motivated to understand our customers and assist in solving their unique online marketing challenges.
My work with The Yard Experts is a perfect example of this approach: I helped them grow from under 10 leads per month to 70+ qualified leads in just 60 days. Through precise keyword targeting, campaign optimization, and strategic service-area expansion, their search visibility increased more than tenfold while keeping ad costs efficient at only $55 per day. I rebuilt their Google Ads campaigns from scratch, created location-specific landing pages, and implemented comprehensive tracking through GA4 and Search Console.
Here's what makes me different: Most developers build websites. Most marketers run ads. I do both. This combination of technical expertise and marketing knowledge allows me to solve problems that typical marketers or developers can't. I don't just build your website. I generate leads for it too.
Whether it's building custom tracking solutions, optimizing landing pages for conversions, setting up GA4 and conversion tracking, or developing full web applications from scratch, I bring a unique skill set to every project. You get a website that looks amazing AND drives revenue.
When I'm not coding or managing campaigns, you can find me exploring new technologies, analyzing data, and looking for ways to help businesses grow.